Magento 2 store design

Now over 100 years old, established back in 1921, this family-run business is still designing and manufacturing their groundbreaking fencing products in their London factory and continues to expand globally.

Working with Develo, I was tasked with planning and designing their new Magento 2 site to reinforce their image as the leading global player in fencing. 

After the comprehensive discovery and research phases, looking at their analytics, competitors, usability, site structure, design and clients insights to define the redesign of the UX and UI through prototyping, to create a high-end, high performing, new look for their new site.

Designs included a new style guide; home page, navigation,  campaign landing pages, product listing, product pages, sign-ups, logins, Marking email components and completely redesigning their product/sword builder module for cross-platform usability.

Services:

- Strategic Planning

- Interactive Wireframes

- Digital Design

- Prototyping

- UI/UX

- Style Guide